Watches and Wonders Geneva 2026 and Time to Watches once again brought together the watch industry’s key players, showcasing the latest releases and developments shaping the sector today. Understanding these novelties is essential to fully grasp the evolution and value of watches over time.
Held in Geneva from April 14 to 20, Watches and Wonders Geneva 2026 confirmed its status as a cornerstone event in the international watchmaking calendar, gathering leading brands and industry professionals from around the world.
This 2026 edition delivered record-breaking figures, with over 60,000 visitors, around 25,000 public tickets sold, and 65 participating brands. The event brought together industry professionals, retailers, collectors and enthusiasts, reinforcing Geneva’s position as the global capital of watchmaking.
Among the participating brands were some of the most important names in the industry, including Rolex, Patek Philippeand Audemars Piguet, alongside other maisons such as Cartier, Vacheron Constantin and IWC Schaffhausen.
In terms of releases, Rolex focused on the Oyster Perpetual, presenting new variations that pay tribute to the centenary of the Oyster, one of the brand’s most emblematic collections. Patek Philippe showcased a wide range of Grand Complications, including a Calatrava with a 24-hour alarm and several perpetual calendar references. Meanwhile, Audemars Piguet introduced the Établisseurs Galets, a piece combining watchmaking, jewellery and stone craftsmanship in a highly artisanal approach.
Beyond the launches, Watches and Wonders Geneva 2026 once again highlighted the strength and maturity of the global watch market, including the secondary segment, where demand for iconic models remains consistent and aligned with trends seen at the fair.
